an online guide for sellng to institutions

Looking to start selling wholesale but unsure where to start?

The Wholesale Readiness program is a complete online training built for farmers looking to get started with B2B sales. From this program, you can expect a complete overview of different wholesale buyers, food safety, logistics, managing invoicing and payments, and how to get started today.

First, we’ll review the wholesale checklist. We cover topics including how to plan for upcoming demand, manage planting, harvesting, and inventory; and how to accurately price and package your products. The next chapter covers food safety. You'll receive an overview of different certifications you may need, as well as how to prepare for audits and ongoing reviews to maintain your status.

Next, we’ll go over setting up logistics from setting up fulfilment schedules, different fulfilment options (3PLs, 4PLs, and co-loading), and how and what to charge for delivery. We also dive deep into the different wholesale buyers such as grocers, restaurants, institutions, and food service. Finally, we cover capital investment. How much will it cost, how to find capital, and how to measure your ROI.

Throughout the modules, you will hear from experts ranging from farmers who are masters of wholesale, foodservice procurement managers, and chefs.